Its seems currently that dance is more popular than it ever was in history. There were times in history, and especially in certain cultures, that dancing was viewed as unrespectable. To learn a particular dance, and just like martial arts, one had to search to find an instructor and who would be willing to pass the art to a pupil. Now, every type of dance is exploding with new students and experienced teachers. With video, youtube, and other video services like ehow, one can learn dance without ever going to a ‘studio’. The mediums of interacting, teaching, and learning have evolved.
Everyone is dancing! Amateurs, professionals, the underground skilled, even the unskilled are moving their bodies. Dance is also everywhere. Because of its influence on your mind, body, and spirit, as dance encompasses all these to express something, businesses are taking notice. Even though God gave this art to use to glorify him ( notice in the Bible where dancing is recorded, its usually in a praise to Him or expression of joy in a battle that He gave His people – see tab Dance in Scriptures ), the world is using it for their agenda. That agenda right now appear to be prostitution.
Dance is being prostituted to sell. Sell music, sell products, sell service. Look at all the commericals. They now incorporate some type of dance, usually hip hop, funk, or street, to sell something. 50 years ago, you rarely saw dancing in commercials ( check out this one, or that one and this one ). Presently, dance is not only the ideal mode to market a companies product or service, but dancers, being so desperate to share their art, get paid, and become famous, are willing participating. Its not just the businesses doing; it always takes two to tango.
Understandably, dance is being seen in ways like never before; the perspective on dance has been modified to a more positive one, with its exposure in many avenues. So the excitement of being apart of that can sweep away one with it. Yet dance, as well as any art should not be used to sell. Dance should be respected as an artform, taking its part in something meaningful, pure, and highly esteemed. Next time you turn on the tube, count how many commercials use dance in their ads. Since dancing is a natural expression of joy ( its hard to be sad and dance at the same thing ), it is being used to associate joy with whatever is being sold. Feeling joy when one sees that product or service, means more people buying it.
I urge you dancers, to please stop pimping your dance art!